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Introducing Image Services
We're thrilled to announce the launch of our new in-house Image Services division, which will deliver high-impact visual marketing solutions for Baird & Warner agents and clients.
Our new Image Services division will be led by Shannon Lange, former area sales and account manager for VHT Studios and Matterport, where she worked with the region's largest brokerages. It will offer professional photography, immersive 3D virtual tours, floor plans, videography, and aerial drone footage, all designed to help agents attract more buyers, sell properties faster, and strengthen their personal brands.
"With the sudden closure of VHT Studios, we saw an opportunity to do what we do best: innovate and build an in-house capability that not only maintains, but enhances the marketing tools available to our agents and customers," said Laura Ellis, chief strategy officer and president of residential sales at Baird & Warner. "Within less than 48 hours, we had conceived a new unit and hired top talent to run it, representing a substantial investment in avoiding disruption for our agents and ensuring the continued success of our business."
In keeping with Baird & Warner's commitment to making real estate easier, the division will operate through a streamlined booking and distribution platform that delivers high-quality visual content from a trusted network of experienced image professionals.
The launch of the new Image Services division builds on our history of investing in innovation and agent empowerment. Recent milestones include the rollout of the MAXA digital marketing platform, the firm's November 2024 brand refresh, and the recent acquisition of Dream Town Real Estate to form Chicagoland's largest independent real estate company and the region's second-largest brokerage.
"As an independent family-owned business, we're able to quickly pivot to overcome obstacles and meet the evolving needs of the market," said Steve Baird, president and CEO of Baird & Warner. "We're excited to welcome Shannon to the Baird & Warner family as vice president of Image Services. Her expertise, leadership, and deep industry connections will be the driving force behind creating a best-in-class visual marketing platform for our agents and their clients."
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